Born on 16.06.1985 in Lehrte near Hanover, Luisa Verfürth began an internship at the Neue Presse Hanover after graduating from high school, for which she still works as a freelancer.
This was followed by fashion journalism studies at the AMD in Hamburg as well as internships at the NDR in Hanover and at ZDF and TVN/Sat.1. During and at the end of her studies, Verfürth has her two children Maximilian and Milla and initially works exclusively as a freelance journalist and PR consultant for Horstmann & Sander, TRIO Hair & Company as well as for “Für Sie”, “Instyle” and “TUSH”. Together with photographer Nancy Heusel, she produces over 200 fashion spreads for the HAZ-sonntag issue.
Through an interview, she is poached for the Hanover-based home shopping channel “Channel 21” and has now been working there for seven years as an expert and freelance presenter. She oversees her own show, “Accessoire Boutique,” as well as the station’s breakfast television format, “Guten Morgen Channel 21,” and the “Incasual” and “Shopping Stars” lines.
Since 2018, she has been writing monthly for the glossy magazine “Nobilis”. 2019 moderierte Luisa Verfürth an der Seite von Christoph Dannowski die Sportgala im Theater am Aegi. This was followed by engagements such as hosting the digital launch of the new Audi E-Tron for the premiere of Avengers Endgame, showcooking and hosting 2018 & 2019 at Infa (Lebensart), the accompaniment of Event-it’s digital corporate event & streaming in Hannover at Hybrid Hup, the event location awarded as the best hybrid location 2021, at the Messe grounds, as well as hosting the Fahmoda Fashion Show at the Hannover 96 stadium (2021) and at the Orangerie in Herrenhausen (2020).
Even as a child, Verfürth was interested in the pictures in the fashion magazines and would like to tell and create exactly these stories later on. Later in her studies, however, the desire to work as a stylist blurred with that to write.
“These days, I sometimes find it even harder to get to the heart of what I do. In our studies we learned that fashion is everything, image, sound, writing, haptics. And so, over the years, my interests have merged as well. In moderation, I can connect everything. Communication, themes, visualization and
While still a student, Verfürth discovered her enthusiasm for creating fashion from unusual materials. She creates a collection of licorice, which is also shown at the Dortmund fair Creativa, just like her final work “Skulp Fiction”, which she creates from braids, i.e. from
Artificial hair is created. This will be followed by creations made from construction foam, which will be exhibited at Infa in the Lebensart hall, and a wearable collection made from old coffee sacks, which will be used for the Hanover coffee factory is photographed.
“I like to see fashion as a total work of art. and to stage and discover new worlds. That is also my claim with of each new moderation. To represent my client soundly, with know how, humor, Zeitgeist and Entertaining.”